Joanie Halfaker is owner and founder of Clarity for Women and she devotes much of her professional time to helping women develop a secure financial future. She earned her B.S. in Accounting from Florida State University in 1985 and is a Certified Public Accountant (CPA).

Joanie has served on the Board of the National Association of Women Business Owners (NAWBO), including a term as Treasurer. She is a sought after speaker to local groups and organizations, and past engagements include the Centre for Women, Baywinds Adult Education, Nova Southeastern University, and AARP.